All three things advertise
Music Video – image of the band and the song.
Film Trailer – Advertise the film
Documentary – meant to be factual – mostly subjective.
Cinema verite –It’s meant to represent reality.
Everyone in the music video is being promoted how you
portray him or her.
Music videos are generally 3 minutes long.
They function in the industry’s own terms as: ‘Promotional’
devices’, encouraging record sales and chart action” (shuker 2001)
They are often called ‘promos’ or promotional videos’
Star persona – Richard Dyer 1975
A music video will help you define the image of an artist
and contribute to their ‘star persona’ (Richard Dyer 1975) or brand.
(Two hugely famous examples of artists whose images were
defined by videos are Madonna and Michael Jackson)
Sven E Carlsson (1999) identifies two styles of music
videos: performance and narrative.
True narrative – when the band isn’t in the video.
Equilibrium/disruption
Tim O’Sullivan (1998) suggests, narratives have a common
structure.
1.
Starting with the establishment of plot or
theme.
2.
This is then followed by the development of the
problem, enigma (Roland Barthes, 1977) an increase in tension.
3.
Finally comes the resolution of the plot
Such narratives can be unambiguous and linear.
Lyrics and the visuals match - Relationship between the two.
>>> cuts away to what they are talking about.
There is a demand on the part of the record company for lots of close ups of the main artist and vocalists.
voyeurism - particularly in the treatment of women, but also in terms of systems of looking (screens within screens, binoculars, camera, etc.)
Definition of voyeurism - This is the notion of observing without the observer knowing thus creating a pleasure of watching ( Facebook Stalking)
This is very common in music videos as the audience acts/ set up as a spectator to the action e.g. crowd scenes.
Music matches the visuals
Iconography (artists/ music genre)
Lyrics match the visuals
Close up
Voyeurism
