Big John at breakfast key points

Hallam Fm Big John at Breakfast Database notes 

Big John at Breakfast 6:00 till 9:00

Hallam FM are the numbrer one commercial station for people of Sheffield, Rotherham, Doncaster, Barnsley, and Chesterfield, Making it the most listened to radio station in South Yorkshire.

They won numerous awards including Gold Award for Best Personality at the New York Awardsm won by Big John at Breakfast.

Big John at Breakfasts target demographic audience is more woman than men as more woman do the school run, as men are generally working.

Big John is broadcasted every weekday from 6-9am. They have more listeners than ay other stations at breakfast in the area.

Jingles:
‘Hallam FM’
‘This is hallam’
‘Big John at Breakfast’
‘Travel’
‘Big John at Breakfast’
‘Guess the year, on Hallam FM’s school FM’

Adverts: Crystal Peaks – Dorothy Perkins etc.
DFS
Vodaphone 4G Sky Sports Mobile
Amigo Loans
Meadowhall
Hallam FM News
Wooster Boilers
Wonga
They use adverts to promote their other magazines, radio shows etc. Some of the adevrtisers are key advertisers which mean they have paid for slots of advertisments where they have more than one advertisment on the radio show.


Music:

The music that Hallam FM plays is carefully selected to give a balance of the latest hits and songs that will appeal to a mainstream audience. This consists of mainly songs that fall under the genre of pop. Hallam FM’s slogan is ‘the best variety of hits’.

They use the band PULP to target the sheffield audience as they are originally a sheffield based band, so they are targeting the sheffield kind of based area as

Big John at Breakfast played;
John Newman - Love Me Again
Disco 2000 – Pulp
Kiss from A Rose – Seal
I Believe – Happy Clappers

They play a good mixture of music to relate to all the different audiences listening to the radio.


Vox Pops:
Informing the audience about the traffic or travel conditions.

Discussion topics:
Travel/news - to inform the audience about the latest news and and travel in south yorkshire as the audience is local so can engage with them alot better.
Television
Relationships

Best Christmas Ever!!!!
As today marks one month until Christmas, Hallam FM wanted listeners to embrace the festivities and share their memories of getting the best Christmas present you’ve ever had, to engage the readers into the radio show to keep them listening and to make it feel like your part of the show and that all the community has come togethor.

Local events-
‘Granville’ - engage the local audience for people that live close to the location.


‘Win Your Christmas’ – Win everything you’ll need for Christmas with sponsor Atkinson’s and Hallam FM - keeping the audience interested with free giveaways, which could connote that it is aimed at people who have children. ‘Hunger Games: Catching Fire – In Demand’ Two listeners complete with each other alternating in answering questions until one is answered incorrectly. One winner will receive £2,500 cash. ‘WWE Live in 2014’ – Win tickets to see your favorite WWE Superstars and Divas live in action! - Aimed perhaps at parents trying to win early christmas presents for their children.
‘Win a Creative Airwave HD’ – Simplify your life with the clever features of the stylish Creative Airwave HD.

‘School of the week’ - relate to the audience because the show is on during the time school is just about to start and parents are doing their school run, so the parents will most likely to listen to the show on the school run.