Bauer Media Notes

Bauer Media (Hallam Fm):

Simon is the head of creative radio
He owns hallam and magic radio 
2nd largest media group in Europe
Passion - Nationwide brand and style based - music Based
Place - local radio and community based based all around their audience
13 million listeners
hallam target age 15 - 49 (very wide range of audience 
Magic target age 40+ / 94 thousand listeners a week
capital is a competitor of their radio
over Sheffield, Barnsley, Rotherham and Doncaster
RAJA owned by BBC - radio station bible gives info and statistic on audience
hallam 51% women 49% men - abc 1s 189
magic more women than men
awareness 3 months, interest 6 months, desire and action 12 months
Radio offers an efficient targeting, intrusive - commute, household, ad avoidance world, multiplier affect on other media, local promotion, radio is trusted - well established/direct address personal presenters
91% of the UK listen to radio 
Radio has an increasing popularity over newspaper
Creating a profile Three important questions to ask a client - who? hobbies, religion, work environment, dad to day what? new /why? quality, availability, location, facilities, relevancy.
Profile

• Who? parents - high interest in future
• What? open evenings
• Why? opportunities, quality of education 

Advantages to radio - intimate less mass appeal, subliminal, personal imagination of product description 
Be a stripper not a flasher  - slow reveal more attention paid
O.T.H opportunity to hear