KTA 1: Independent Companies

Sheffield Live! is an independent radio station which means they are not owned by any other company, is also a community radio station. 

Community radio stations, provide service for underserved groups, facilitate discussions and expression of opinion within the community, must provide, training and/education to people not employed by the station, they must also help to strengthen the community served by fostering a heat understanding of it's character and needs. 

Sheffield Live! Commedia Sheffield Ltd. It is run by Sangita Basudev, on 93.3MHz. 

Sheffield Live! was awarded a licence by Ofcom to operate as a community radio stations because it follows the regulations. The regulations state that a community radio ca only operate as such if its 'ethos' and output does not cross over the main commercial channels on BBC output. Survey's show that around 32,000 adults tune into Sheffield Live! 93.2 FM every week. 

Sheffield Live!'s audience: 

Central

Nether Edge

Broomhill

Crookes

Walkley 

Burngreave

Manor

Arbourthorne

Gleadless, 

Darnall 

Music output comprises of a very diverse mix such as reggae, jazz, jungle, pop, latin etc. 

Broadcasting Act (1990) and the Community Radio Order (2004) stated that community radio services cannot gain more than 50% of running costs from one source advertising or on-air sponsorship. 

The reminder of operating costs must be met through other sources such as donations. 

Sheffield Live! Accesses this fund and in 08/09 for example gained a £15,000 grant to fund the wage of a Business Development Manager.