Hallam FM

Who are Hallam FM?
They broadcast in South Yorkshire and the North Midlands, and the genre they play on the radio is adult contemporary. It's the number 1 commercial station for people in South Yorkshire, which means they are the most popular radio station in South Yorkshire. The station believe it's the best station because it listens to what the listeners want. The station was launched in october 1974. Hallam FM is part of the Bauer Place portfolio. Hallam FM Presenters; Becky Hayes, Big John, Ed Neill, JK and Joel, Ollie Hayes, Richie Pearson. Hallam FM's Competitions are capital FM, Real Radio, Peak FM, BBC Sheffield.

Commercial - For Profit.

Bauer Media uses RAJAR figures to collate its leadership for all of it's stations. It is even more important to get accurate local figures because it is tougher to sell advertising space on a local radio.

RAJAR - Radio Joint Audience Research Limited. Which is is the official body in charge of measuring radio audiences in the UK. It's jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.

Target Demographic age; 25 - 45.

Hallam FM Gender Ratio: Female - 54% Male - 46%

ABC1 Profile: 37% ABC1 Profile

Hallam FM 28.3% of the commercial market share.

Hallam FM have sponsored both SUFC and SWFC, and are the only sponsor to sponsor both teams at once. Hallam FM can be consumed through the internet, radio, app, free view and DAB. You can also download previous radio shows on a podcast.

DAB - Digital Audio Broadcasting

Three Shows on Hallam FM;

Big John @ Breakfast - This show is on, on weekdays at 6:00 while 10:00 which Big John presents, which gives you the traffic update and the latest news.