Analysis - Hallam Fm Big John at Breakfast Database notes/script - Big John at Breakfast is on first thing in the morning 6:00 till 9:00 which connotes the idea of it being aimed at young mums on the school run, this is also shown by the discussion topics being things like relationships and schools etc, which are the similar things mums on the school run will want to hear about, because of their interests.
Hallam FM are the number one commercial station for people of Sheffield, Rotherham, Doncaster, Barnsley, and Chesterfield, Making it the most listened to radio station in South Yorkshire.
They won numerous awards including Gold Award for Best Personality at the New York Awards, which was won by Big John at Breakfast. Big John at Breakfasts target demographic audience is more woman than men as more woman do the school run, as men are generally working. Big John is broadcasted every weekday from 6-9am. They have more listeners than ay other stations at breakfast in the area.
The presenters are all from the local area in South Yorkshire
Janine Jones lives in Sheffield and has done for years now, this shows that she shows the local area which gives her a connection to the audience as if she loves the local area then she will be more friendly with the local people, making the audience feel more at home and like they know the local area.
Producer James is Sheffield born and bred which shows his knowledge on the city, and obvioulsy likes the city to still live here, this also make the audience feel related to the radio station as this could make them feel more firmiliar.
Big John himself being from the local area of Yorkshire can also have a connection with the audience.
The Jingles included in the radio show include
jingles like :
Often saying ‘Hallam FM’ to make sure the viewers know what radio station they are listening to, and making it into a jingle connotes the idea of them being very friendly and cheerful first thing in a morning, which is exactly what the listener wants, it also give the radio a more warm feeling.
At the beginning of a section the jingle ‘This is Hallam’ is used which makes sure the viewer
understands what station the radio show is broadcasted on, and what station to keep this thought in the listeners mind., so they may want to listen in future.
‘Big John at Breakfast’ this is said quite a lot
within the radio show this informs the audience on what show they are listening
to, so they become familiar with the show to try and engage the audience to
listening to the show in future.
‘Travel’ –Informing parents on the school run to
make sure they understand what the traffic and things are like that morning, to
be able to prepare to make sure they et their children to school on time.
Another jingle they use within the radio show is ‘Guess the year, on Hallam
FM’s school FM’ this engages the listener to think about what they are saying
and to get them interested as most people listening to this radio show are
parents and are interested in the child’s education.
Adverts used within the radio show are things such
as : Crystal Peaks – Dorothy Perkins etc, these are most likely one of their
sponsors, and pay for so many slots during the breaks for advertisements. This
is a good advertisement for the show as they are advertising clothing stores
which intrigue’s the moms listening to go and shop.
This is one of the advertisments on the show.. - show clip - this relates to the audience because they will be young people listening to their radio show and want to keep a healthy diet, especially parents that want their kids to eat healthy.
Vodafone 4G Sky Sports Mobile – this is relevant to
parents of boys who are looking for presents for their children, a boys are
mainly interested in sports.
Amigo Loans – this is relevant because it is
getting near to Christmas and will need the money to buy their kids presents.
Meadowhall – relevant because of the time of year
as they will need to be informed of places to buy presents because of the
Christmas shopping.
Hallam FM News – this is denotes the different
sections of Hallam showing they have different sides to the show, from all the good fun stuff to all the bad news going on in the local area.
They use adverts to promote their other magazines
that they own, such as radio shows etc. Some of the advertisers are key
advertisers, which mean they have paid for slots of advertisements where they
have more than one advertisement on the radio show.
Music:
The music that Hallam FM plays is carefully
selected to give a balance of the latest hits and songs that will appeal to a
mainstream audience. This consists of mainly songs that fall under the genre of
pop. Hallam FM’s slogan is ‘the best variety of hits’ which connotes that they
have a good variety of hits on their radio show. At pre-production they plan out what music should slot in at certain times due to the people that will be tuned into the radio.
They use the band PULP to target the Sheffield audience,
as they are originally a Sheffield based band, so they are targeting the Sheffield
kind of based area, as PULP is well known in Sheffield. They could also connote
that they are trying to give the
listeners more of a familiar feeling.
Big John at Breakfast played; (put clips in of some songs instead?
John Newman - Love Me Again
Disco 2000 – Pulp
Kiss from A Rose – Seal
I Believe – Happy Clappers
This sort of variety in music aims at all people
with different music tastes as they try and keep a bigger target audience. They
play a good mixture of music to relate to all the different audiences listening
to the radio.
Vox Pops:
Informing the audience about the traffic or travel
conditions informs the listeners on their way to work, people on the school run, or
people going out for the day. If the have accurate reports on traffic and
travel it could gain them more viewers in future, as it is hard to get quite an accurate weather report, here is a clip of one of the vox pops in the show. This suits the audience because of the time of day it is shown, its shown for people who are going out during the day, to work, to school, and so on so they know what to expect the weather to be like.
Discussion topics:
Travel/news - to inform the audience about the
latest news and travel in south Yorkshire as the audience is local so can engage
with them a lot better as they can relate to what they are saying as it will be
useful information to them.
Television – to inform those interested on shows on
in the day and what other people think about them. This connotes that they want
people to be involved in the radio show, and all get together to give the radio show a more
friendly feel to it.
Relationships this could relate to the current situations people are going through which could connote a friendly tone.
Best Christmas Ever!!!!
Heres a s discussion they had on the show...
As today marks one month until Christmas, Hallam FM
wanted listeners to embrace the festivities and share their memories of getting
the best Christmas present you’ve ever had, to engage the readers into the
radio show to keep them listening and to make it feel like your part of the
show and that all the community has come togethor, to share some of their favourite memories.
Local events-
‘Granville’ - engage the local audience for people
that live close to the location, and as they are a local radio station this is quite a big group of the audience.
‘Win Your Christmas’ – Win everything you’ll need
for Christmas with sponsor Atkinson’s and Hallam FM - keeping the audience
interested with free giveaways, which could connote that it is aimed at people
who have children. Here is a clip of the show competition.
Another competition within the show is this: ( show competition ) ‘Hunger Games: Catching Fire – In Demand’ Two listeners
complete with each other alternating in answering questions until one is
answered incorrectly. One winner will receive £2,500 cash. ‘WWE Live in
2014’ – Win tickets to see your favorite WWE Superstars and Divas live in
action! - Aimed perhaps at parents trying to win early christmas presents for
their children.
‘Win a Creative Airw5ave HD’ – Simplify your life
with the clever features of the stylish Creative Airwave HD.
'Pop Swap' is where viewers swap things for celebrity memorabilia this attracts the audience's attention by making it possible to get things of their interest, which draws their attention in as they will want more details on the show. - Show clip?
They have a popular competition known on Big John at Breakfast which is known as ‘School of the week’ - relate to the audience
because the show is on during the time school is just about to start and
parents are doing their school run, so the parents will most likely to listen
to the show on the school run.
