Hallam FM

Who are Hallam FM?
They broadcast in South Yorkshire and the North Midlands, and the genre they play on the radio is adult contemporary. It's the number 1 commercial station for people in South Yorkshire, which means they are the most popular radio station in South Yorkshire. The station believe it's the best station because it listens to what the listeners want. The station was launched in october 1974. Hallam FM is part of the Bauer Place portfolio. Hallam FM Presenters; Becky Hayes, Big John, Ed Neill, JK and Joel, Ollie Hayes, Richie Pearson. Hallam FM's Competitions are capital FM, Real Radio, Peak FM, BBC Sheffield.

Commercial - For Profit.

Bauer Media uses RAJAR figures to collate its leadership for all of it's stations. It is even more important to get accurate local figures because it is tougher to sell advertising space on a local radio.

RAJAR - Radio Joint Audience Research Limited. Which is is the official body in charge of measuring radio audiences in the UK. It's jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.

Target Demographic age; 25 - 45.

Hallam FM Gender Ratio: Female - 54% Male - 46%

ABC1 Profile: 37% ABC1 Profile

Hallam FM 28.3% of the commercial market share.

Hallam FM have sponsored both SUFC and SWFC, and are the only sponsor to sponsor both teams at once. Hallam FM can be consumed through the internet, radio, app, free view and DAB. You can also download previous radio shows on a podcast.

DAB - Digital Audio Broadcasting

Three Shows on Hallam FM;

Big John @ Breakfast - This show is on, on weekdays at 6:00 while 10:00 which Big John presents, which gives you the traffic update and the latest news.

BBC

The BBC (British Broadcasting Corporation) is a public sector broadcaster, which are a public funded service. The BBC was set up in 1927 which then it was the only Radio Station, as they was the only radio in the UK it was a very important service. Lord Reith was the first general director of the BBC, when their aim was to do three things; inform, educate, entertain.

The Main audience for BBC Radio Sheffield, will be people located in Sheffield, is targeted at people over the age of 50, as they have discussion and a lot of younger people listen to the radio for pop music, it also plays music such as classical and modern soul.

The audience reach is 8.4%

The BBC conforms the BBC brand by playing memorable songs, and jingles through the radio and constantly advertise the BBC logo to the public which is simple and easy to remember they do this through synergy. We know BBC is a psb broadcasting service as the public ring up the show and request the songs they wish to hear on the radio the radio is also funded by the public.

KTA 2: Key terms applied to each institution and evidence of research into companies.

Brand: In business terms a 'brand' is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Apple is an example of a brand.

 

Portfolie: A collection of investments held by an institution or a private individual. 

Joint venture company is a company owned by two companies and is mutually beneficial. 

Bauer has a main competitor in terms of his radio which is Capital. 

Competitor is a company that delivers the similar services or goods as another company and is in the same market. 

Commercial: Is a company that makes a profit.

NRS Social Grades:

National Readership Survey is an organisation formed to figure out target audiences and social demographics through market research.

It is important for media producers to target ABC1's because they're the people with the most income, so they are most likely to buy tickets and luxuries, they also sell their product to advertisers. However the lower social grades are also the target audience for things like The Sun because they could include role models, and is simple enough for a 12 year old to read.

The UK population is 62,641,000 and Bauer UK Reach is 20,000,000 meaning that 20,000,000 people are reached by a Bauer brand.

70% of all 15-24 year olds in the UK are reached by a Bauer Brand meaning 5,567,000 15 - 24 year olds.

53% of Bauer's audience are ABC1's. 47% are C2DE's this means that Bauer's target audience is a mass audience.

9,000,000 is Bauers radio reach, which is 18% of all adults in the UK.

Over 53% of Bauer's radio audience are ABC1's.

The main commercial competitor to Bauer Radio is Capital Fm who are owned by British Company Global Media. They also own Heart FM and recently took over Galaxy FM.

The other main target competitor for the target demographic is BBC Radio 1 and local BBC stations for example BBC Sheffield.

Audience Reach: The anumber of audience members who are capable of receiving a media messaging.

KTA 1: Research into Industries.

Radio Stations

BBC Radio Scotland, BBC Radio Sheffield, Capital FM,  Radio Live 5, Planet Rock, Kerrang, Classic Fm, Kiss, Heat Radio, BBC Radio Bristol, Heart, Absolute 80's, Hallam FM, Sheffield Live, Absolute 90's, Real Radio 

Production: The process of making a media text. 

Distribution: The process of getting a media text to the audience. This include the marketing/promotion and advertising of the product as well as the physical distribution or broadcasting of the text. 

Exchange: The process of an audience 'consuming' a media text, e.g. listening to a radio show, watching a TV programme etc. It also includes the ways in which audiences 'read' as a text and he ways in which the audiences use that text for their own purposes, e.g. audience participation. 

Media Conglomerate: A Media Conglomerate is a company who owns a large number of small companies (subsidiaries). 

Cross Media Conglomerates: A Cross Media Conglomerates is where one type of media company (e.g a magazine company) owns another type of media company (e.g. radio stations).

Examples of Cross Media Conglomerates: 
- Walt Disney Company
- News Corporation 
- CBS 
- Viacom 
- Time Warner

  


An independent company: is one that is not own by a conglomerate

Examples of Independent companies:
- Warp
- Sheffield Live