Portfolie: A collection of investments held by an institution or a private individual.
Joint venture company is a company owned by two companies and is mutually beneficial.
Bauer has a main competitor in terms of his radio which is Capital.
Competitor is a company that delivers the similar services or goods as another company and is in the same market.
Commercial: Is a company that makes a profit.
NRS Social Grades:
National Readership Survey is an organisation formed to figure out target audiences and social demographics through market research.
It is important for media producers to target ABC1's because they're the people with the most income, so they are most likely to buy tickets and luxuries, they also sell their product to advertisers. However the lower social grades are also the target audience for things like The Sun because they could include role models, and is simple enough for a 12 year old to read.
The UK population is 62,641,000 and Bauer UK Reach is 20,000,000 meaning that 20,000,000 people are reached by a Bauer brand.
70% of all 15-24 year olds in the UK are reached by a Bauer Brand meaning 5,567,000 15 - 24 year olds.
53% of Bauer's audience are ABC1's. 47% are C2DE's this means that Bauer's target audience is a mass audience.
9,000,000 is Bauers radio reach, which is 18% of all adults in the UK.
Over 53% of Bauer's radio audience are ABC1's.
The main commercial competitor to Bauer Radio is Capital Fm who are owned by British Company Global Media. They also own Heart FM and recently took over Galaxy FM.
The other main target competitor for the target demographic is BBC Radio 1 and local BBC stations for example BBC Sheffield.
Audience Reach: The anumber of audience members who are capable of receiving a media messaging.
It is important for media producers to target ABC1's because they're the people with the most income, so they are most likely to buy tickets and luxuries, they also sell their product to advertisers. However the lower social grades are also the target audience for things like The Sun because they could include role models, and is simple enough for a 12 year old to read.
The UK population is 62,641,000 and Bauer UK Reach is 20,000,000 meaning that 20,000,000 people are reached by a Bauer brand.
70% of all 15-24 year olds in the UK are reached by a Bauer Brand meaning 5,567,000 15 - 24 year olds.
53% of Bauer's audience are ABC1's. 47% are C2DE's this means that Bauer's target audience is a mass audience.
9,000,000 is Bauers radio reach, which is 18% of all adults in the UK.
Over 53% of Bauer's radio audience are ABC1's.
The main commercial competitor to Bauer Radio is Capital Fm who are owned by British Company Global Media. They also own Heart FM and recently took over Galaxy FM.
The other main target competitor for the target demographic is BBC Radio 1 and local BBC stations for example BBC Sheffield.
Audience Reach: The anumber of audience members who are capable of receiving a media messaging.
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